Projects
Web designDevelopmentContent strategyPhoto management

Nueva Alianza

2026

Nueva Alianza was entering a new stage: reorganizing the construction company, defining its strategy, and bringing in services like marketing. They hired us to launch their website as soon as possible, meeting current industry standards.

The challenge

The timeline was short and the technical bar was high: Lighthouse scores above 90, SEO, and support for AI agents. On top of that, a portfolio of recovered images that needed structure and a clean, honest way to be shown on the web.

Our approach

We designed the site to tell the story of Nueva Alianza and its projects with imagery up front. We managed photo shoots and organized the recovered portfolio by project type. We built the quote tool they asked for: a way for anyone to get a first estimate of what their construction project might cost.

Nueva Alianza hero: tu obra, sin sorpresas
nuevaalianza.uy: the company promise in four words.

A portfolio that shows the range

Nueva Alianza does not build just one type of project. Their portfolio spans from modern coastal condominiums to classic chalets, from marble bathroom interiors to exposed brick country houses. The content strategy was to show that range without feeling scattered: each project with its own identity within a coherent visual line.

Nueva Alianza: modern coastal condominiumNueva Alianza: seafront residential buildingNueva Alianza: exposed brick country houseNueva Alianza: marble bathroom interior
Nueva Alianza: proyectos construidos con el mismo estándar
Each project with its own card: location, size, and real construction timeline.
Nueva Alianza: cotizador de proyectos en 3 minutos
The quote tool: estimate your project in 3 minutes, no phone calls.
Outcome

We launched the first version on schedule: a site that tells the company story, shows its projects with real imagery, and scores above 90 on Lighthouse. The quote tool gives users a first price reference, and the site is ready to support the new social media content to come.

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