Everbright
2026A language institute with years of community built on social media needed the missing piece to consolidate its brand: a website of its own to attract new students in its area. We designed and built everbright.com.uy end to end, with its own domain, corporate email, and an online level test.
View liveThe challenge
Everbright had been working its social channels for years: videos, content, community. What was missing was a website to consolidate the brand and the tone they want to project as an institute: a more professional profile than social media, with their own domain and email, and a new channel to attract students in their area. There was also a recurring problem: every new student arrived with the same question, "what is my level?".
Our approach
We defined the information architecture from scratch: which courses to feature, how to present the methodology, how to guide the visitor toward enrollment. We translated the institute's visual identity (navy, red, classic typography) into a modern, fast, bilingual site, optimized for organic search in Uruguay. And we added a level-test wizard: a link the institute sends to each prospective student so they can take the test from home, before their first visit.
The approach
The site has one job: take the visitor from "what is this?" to "I want to sign up" in as few clicks as possible. We present courses clearly, highlight the in-person + online methodology, and make direct contact easy. No complicated forms, no unnecessary friction.
The level test
New students used to arrive at the institute without knowing their level. We designed a wizard-style flow that solves this before the first meeting: the student takes the test from home and shows up to the initial chat with a reference of their level, while the institute has the information to guide them. The first approach becomes more personal and professional, and reinforces what Everbright wants to convey: that they listen, and want to be part of your learning journey.
Full website, live at everbright.com.uy: own domain, corporate email, and an online level test. Design, development, and deployment in under four weeks from the first brief.