Education
Everbright
- Information architecture
- Web design
- Development
- Role
- Industry
- Year
- Web design, Identity, Development
- Education
- 2026
Project overview01
English and Italian academy in Montevideo.
Everbright had spent years building an audience on social channels: videos, content, a real community. What it lacked was the piece that consolidates a brand, a site with its own domain and email, and a channel to reach students in its area.
We designed and built everbright.uy end to end: architecture, identity translation, the bilingual site and the level-test wizard.
The challenge02
Social media had set a casual tone that did not match the more professional profile an institute needs. And every prospective student arrived asking the same thing: what is my level? Answering that by hand did not scale.
At a glance03
The problem, and what changed
What was invisible
Years of community built on social media with no site of its own, and every prospective student arriving with the same question: what is my level?
Path to enrolling
An information architecture built around the decision to enrol, and a level-test wizard taken at home so the first conversation starts with an answer already in hand.
Institutional surface
The institute's navy, red and classic typography translated into a fast bilingual site that reads as a school rather than as a landing page.
Scope of work04
What the work covered
Decide the architecture before the pages
Which courses lead, how the methodology is explained, how a visitor is guided towards enrolling. The structure came first and the design followed it.
Translate the identity upward
Navy, red and a classic typographic voice, kept from the existing brand but applied with more restraint than social media allows.
Turn the recurring question into a product
A level-test wizard the institute sends as a link. Students take it from home before their first visit, so the first conversation starts from an answer.
Bilingual and built for local search
Fast, indexable and optimised for organic search in Uruguay, because this is where the students actually are.
One job for the whole site
Take the visitor from what is this to I want to sign up in as few clicks as possible. Courses presented plainly, the in-person and online methodology up front, and direct contact one tap away. No long forms, no friction added for its own sake.
The level test
New students used to arrive without knowing their level. A wizard-style flow settles that before the first meeting: the student takes the test at home and shows up with a reference, while the institute has something to guide the conversation with. The first contact becomes more personal, and more professional.
Outcome
- Full site live at everbright.uy with its own domain, corporate email and online level test.
- Design, development and deployment in under four weeks from the first brief.
- A repeatable intake flow that answers the level question before anyone walks in.
